Show care
Customers love it when you care. You don't need the best product or the greatest features or the most value. A lot of the time, you just have to care. Many of your competitors will just do what is best for them and do their best to get in their customer's wallets to extract more money from them. You can be different, though. You can do what AI and technology can't commodities. You can care. You can use human nature as your selling point rather than content that is not valuable also known as "ads." Watch what happens when you care about the customer and are genuine. They won't be able to stop buying from you. Show care.